The Prospects of Search Engine Optimization (SEO) in India
When it comes to reaching your target audience, digital marketing is where it’s at. The transition to digital life is complete today. By 2020, the number of internet users around the world is expect to have risen to unprecedent levels, creating a golden opportunity for businesses of all stripes to thrive through the shrewd application of online marketing. It comes to reason that having your business easily accessible via search engines is the best way to spread awareness about it. There is no way to adequately stress the significance of SEO in India. There are currently three major players in the search engine market: Google, Bing, and Yahoo, with Google being the most popular.
1. Parameters of a Web Page (Core Web Vitals)
Parameters of a webpage are a collection of details that help Google judge the quality of the site’s user interface and functionality. Google’s algorithm provides preference to sites that prioritize their users by giving them a better overall experience. The three most important metrics to monitor and take care of are the largest content paint, the first input latency, and the cumulative layout shift.
(2) Synthetic Intelligence
Artificial intelligence, or AI as it’s more generally known, is a revolutionary tool that has drastically change the way we interact digitally. Since Google’s AI Algorithm will have such a profound effect on your rankings, you’ll need to modify your SEO strategy to accommodate for it. Google’s Rank Brain algorithm plays a significant role in determining search engine results page (SERP) rankings. Click-through rate, average time spent on a page, and other trends will be analyze by the system. You have the ability to create content that is timely, original, extremely entertaining, simple to read, and beneficial to the individuals that consume it. Since this is the case, your website will rank higher in the search engine rankings.
3 Use voice-activated search
Electronic gadgets like smartphones, tablets, and laptops are rapidly adopting voice assistants. Alexa, Siri, and the Google Assistant are just a few instances. Because to them, we no longer have to type out lengthy queries to find the information we need; instead, we can use simple voice commands. Since this came into being, our daily routines have become much easier. More than half of all households will have a smart speaker of some form by 2022, according to a recent study.
Due to the greater convenience it provides, voice search technology has exploded in popularity around the world. There’s no way around it; you need to make changes to your site so that people can find it when they use voice search. At this point, all you need to worry about is selecting the right keywords. It’s important to put yourself in the customer’s shoes and think about the language most people use when issuing a voice command.
4. Google’s Eat-Click-Move-Tweet Principle
Google’s EAT philosophy is comprises on three pillars: expertise, authority, and trustworthiness. Google takes all of these factors into account when determining whether or not your website offers users engaging and relevant information. Make sure your website has only the greatest, most relevant, and original content. Make an effort to learn about your audience so you can cater your content to their needs.
Now more than ever, it’s crucial that you stay abreast of the most recent developments in the realm of business and the methods being used by companies today. If you want your website to stay competitive as SEO measurements and parameters evolve, having them monitored by a seasoned Indian SEO firm is your best bet.
