SEO
ECommerce SEO Trends Everyone Should Know
Your eCommerce SEO strategy must align with the latest SEO trends to rank higher in search engines, attract more visitors to your website, and stay ahead of your competitors.
We’ll discuss seven eCommerce trends that can help you make your content more effective. You can start following these trends with your marketing team.
Focus on search intent
The context of a user’s search query is now understood by almost all search engines. As a result, Google can distinguish between three types of searches:
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- Informational searches
- Band-specific search
- Transactional searches
In order to align marketing strategies with user intent, marketers must understand search intent. Long-tail keywords and content stacks that align with user intent are two ways to achieve that.
It is easier to boost Google search results and other search platforms by matching SEO optimization and content to the intent.
The two most common search intent types are informational and transactional, and the content created for each should reflect this.
AI-based content
Last year, OpenAI introduced the third-generation Generative Pretrained Transformer (GPT-3). Because of this, online stores and other businesses have become quite fond of automation tools.
For example, you regularly follow up with potential buyers and invoice suppliers. You could automate these emails with AI tools.
In addition to CopyAi, Headline, and Jarvis, content tools are becoming increasingly popular. In addition to making content generation more efficient, these tools won’t replace your content teams.
Exactly how? The purpose of these tools is to help your team create more SEO-optimized content in a shorter amount of time. Tools and software for email writing include:
- Writing titles
- Meta tags
- Product descriptions
Content generated by AI is, at best, a great place to start for your content team when it comes to research, SEO-rich headlines, and writing that needs human editing.
You can use AI content tools in the following ways:
Topic generation: Use AI-generated topics to speed up the creative process for your eCommerce blog.
Meta tag and meta description generation: A meta tag generator can help you create meta tags, page titles, and descriptions on a large scale.
A trend in SEO is the advancement of AI content generation tools as artificial intelligence improves.
Focus on mobile optimization
Where users conduct their online searches is the next SEO trend. It is estimated that over half of all online search queries are conducted from mobile devices, including tablets. A website’s mobile version is also prioritized for indexing and ranking by Google’s mobile-first indexing.
One easy way to increase conversions is to optimize your online store for mobile devices. So, how can your online store be optimized for mobile devices?
Several things need to be done. You must ensure your site meets the following criteria:
- Responsive
- Loads fast
Screens on mobile devices are much smaller than those on desktop computers. You must optimize your product images, text, buttons, etc., according to the screen size. It must be easy for your customers to click your CTAs. Also, your product descriptions must be easy to read without straining. Shoppers should also be able to read the text without scrolling horizontally.
Moreover, mobile shoppers are subject to a lot of distractions. You could receive a social media notification at any time, for example. If your site takes too long to load, a shopper might get distracted and abort the purchase.
You can optimize your store’s loading speed by following these tips:
- Reduce the size of images
- Responsive themes
- HTTP redirects should be minimized
- Install as few apps as possible
- Make sure your eCommerce host is reliable
Mobile shoppers also need a lot of personalization. You should tailor the experience to each customer’s needs. Based on a customer’s purchase history, you could suggest related products to them. Use a section with “other customers also bought” if you don’t have any customer information.
In addition to these strategies, you should test your site for mobile compatibility. There is a free mobile-friendly test tool provided by Google. The tool will test your online store’s mobile optimization by pasting your URL and running a quick test.
Long-Form Content
It’s still the year of long-form content in 2022, and your average blog post should have 1,600 words or take seven minutes to read. The description of every item in your store shouldn’t exceed 2,000 words. The best results will come from concise product descriptions that explain the product’s benefits clearly. Our post What is a Perfect Product Page? explains how to create one.
In contrast, to tell the story behind your product and how it can achieve the intended results, you’ll need long-form content if you’re creating a case study or similar eCommerce blog content.
Video SEO is in high demand
In terms of search engine traffic, YouTube ranks second after Google. Can you tell me what that means? The modern consumer prefers video content. The most popular videos are short ones.
Short-form videos that get straight to the point are becoming more popular among marketers as long videos (over 5 minutes) have a niche audience.
Different demographics want to view these videos because they consume less bandwidth and take up less space. Snapchat and TikTok are further evidence of this trend, which has gained instant popularity.
You should focus on your videos’ meta titles, meta descriptions, and meta tags. Also, make sure you include metadata information in the thumbnail and description tags.
Can you explain? Your videos are identified and ranked by search engines based on their metadata.
You can make your website crawlable by search engine bots by creating a video sitemap if you create a lot of videos. Video sitemaps contain all relevant data about your videos in one text file. Based on the title, content, and run time of each video, the Google bots classify it.
A final word
To ensure your eCommerce store and content rank highly, it is vital to track SEO trends and tweak your SEO techniques. With these seven SEO trends in 2022, you’ll be able to modify your SEO strategy effectively.
These SEO trends are great starting points, but you should also focus on evergreen marks like creating engaging, informative, and value-rich content.
By combining these evergreen trends with the latest trends, organic traffic can be increased and search engine rankings can be improved.
