If you are a seller on Amazon you are competing with more than one million small to midsize companies.
If you’re looking to increase your profits (and revenue) on Amazon You must move over SEO (search engine optimization) (SEO) or Amazon PPC Advertising. Both strategies can drive orders and help your business expand, they are more effective when combined together with the conversion rate optimization (CRO).
Amazon efficiency optimization for conversion can help your business create a profitable product listing. It does this because it allows you to find the content, images and keywords that meet your target audience’s expectations, and convinces customers to purchase your product.
What is conversion rate optimization for Amazon?
Amazon efficiency optimization for conversion makes use of split testing (also known as A/B test) to test two different versions of a product’s listing.
The test, or comparison is designed to find out which performs the best using a predetermined measure, such as orders.
In the majority of cases these tests will modify one particular element, such as the product’s title or description.
A single element at a time assures the accuracy of your results and lets you identify practical lessons.
For instance, let’s say your business sells backpacks with lights and you want to increase sales. Start with an A/B testing that plays using different images for the products.
Why should sellers bother with conversion rate optimization?
You must be concerned about (and devote time to) the optimization of conversion rates for a number of reasons, such as:
- CRO can help you increase your sales and profits
- CRO provides valuable data on your customers
- CRO provides design, copy and pricing information that you can use across the product listing
The majority of the time, Amazon conversion rate optimization isn’t something many Amazon sellers use. If you choose to make an investment in CRO, then you could gain a competitive edge.
Utilizing your test results as well as the insights of your audience You can implement global changes in how you write, create and develop Amazon product descriptions.
These changes can boost the Amazon conversion rates as well as your overall revenue.
What can you test on Amazon?
Although Amazon does not provide integrated instruments for the CRO industry, you are able to try a variety of components including:
- Product titles
- Product descriptions
- Product specifications
- Price of product
- Product main feature image
- Plus
The factors mentioned above tend to have the greatest impact on the performance of your listing because people are drawn to these aspects most.
Your product’s title is one example. It can make it easier for users to click your page, while your price could entice them to buy the product. Read on to learn how to begin implementing Amazon optimizing conversion rates!
How to do conversion rate optimization on Amazon
If you’re eager to begin implementing the optimization of conversion rates on Amazon Follow these steps:
1. Decide how you will test and measure your results
Since Amazon doesn’t provide any tools for CRO in Seller Central, you have two choices:
- Monitor and evaluate your results by hand
- Make use of CRO tools that are Amazon specific.
Handling the test for optimization of your conversion rates for Amazon is time-consuming. Instead of a computer program going through your different versions before giving them to customers instead, it’s you. You have to update your listings each time you want to check your version “A” or “B” version.
To get semi-accurate results, it is essential to make sure that every test is conducted in a consistent manner.
2. Choose which listings to test
Depending on your approach You may decide to test A/B the most successful products. These products are likely to see significant website traffic, which helps you achieve results quicker. Contrary to this, a less-sold product could take months to produce any useful information.
To get the most effective results from conversion rate optimization on Amazon Concentrate on items that will be most beneficial to your company and its bottom line in the beginning of your CRO project.
4. Launch your Amazon CRO test
The next step is to create and begin your experiment to optimize conversion rates On Amazon. If you’re using an application such as Splitly it is possible to configure your test there. Upload your two test versions (version A, and B) and run the tests.
5. Review your results
On a regular basis, you’ll want to keep track of and look over your results.
The product you choose to use and the amount of traffic it gets You can check your results daily or at least every week.
In any case, taking an proactive approach to monitor your CRO tests can help you be more efficient in incorporating the lessons you learned into the product pages.
The length of your optimization tests for conversion on Amazon will depend on the audience size and also the results.
If you don’t get certain results, you do not need to end your tests. You should wait until you’ve got an obvious winner or a draw before you end your experiments.
Read More : How to Find Most Profitable Products to Sell on Amazon